In our more than 20 years ago when China is not yet an international brand concept. Called Pierre-Pierre Cardin France designers with his new book comes to China
, Respectively, in Shanghai and Beijing workers ‘ Sports Palace of culture held a special fashion show. His press conference almost all Chinese first impression of international brands, and become a new starting point for China’s fashion history.
Pierre Cardin (Pierre-Pierre Cardin)
1.1978 Pierre Cardin (Pierre-Pierre Cardin)
As the first international brands to give the Chinese fashion impression, Pierre-Cardin was affecting the 80 ‘s of last century’s Chinese customers. Both diplomats, celebrities and artists, is determined to show grace young myself, to be able to wear it proud.
Montagut (montagut)
2.1979 Montagut (montagut)
Although it with real fashion there are gaps, but almost in more than 10 years, Chinese or reassembly required montagut as France brand name, and even wearing knockoffs are happy.
International brand hot
3.1980–1989 international brand hot
Throughout the 80 ‘s, with Pierre Cardin and montagut for leading brands, have appeared on the market in China the international brand hot. Alligators, old head, Playboy has now almost become archaic brand, was the top-selling brands of all malls in major cities. Or even knockoffs of towns and rural areas are hot.
Cartier (Cartier)
4.199 Cartier (Cartier)
Into the 90 ‘s, true international luxury brands moving into China. In 1990, the Cartier luxury goods consumption in China the market pioneer into a country. However, the watch will cost workers a year, or even several years of income, were unacceptable by many people of that era.
Zegna (Ermenegildo Zegna)
5.1991 Zegna (Ermenegildo Zegna)
It was first discovered by Chinese, fabric and cut a suit was so important. Zegna told people, for a reason: “dress with taste, will drain on their purchase of luxury brands. “At the same time, montagut, under the impact of the international brands in the luxury brand, start gradually being lost.
Louis Vuitton (Louis Vuitton)
6.1992 Louis Vuitton (Louis Vuitton)
If you don’t know the name, it would have missed you and fashion. In the past 20 years, the “LV” almost every dream of luxury consumers in China, the luxury experience is preferred.
Burberry Burberry
7. in 1993, Burberry Burberry
Representative of United Kingdom Royal noble image of Burberry, is very easy to gain recognition of the successful men in China. Until today, we often see in serious government officials wearing Burberry t-shirt.
Chanel
8.1993 Chanel Chanel
Marilyn Monroe’s sentence “I only wear Chanel N0.5 sleep at night”, Chinese women are convinced that the brand can bring to their fascination. C0C0 Chanel’s life, more confident, independent, modern woman seeks life model.
Hugo Boss
9.1994 Hugo Hugo Boss -BOLs
Someone said it had sold just because B0SS Chinese meaning “boss”. It sounds cheesy, but it really is a matter of men welcome in China. Actual B0SS is the most prescribed brand design style, only changes in detail, which is more in line with the Chinese men’s clothing style. Prolivon Shanghai fashion week spring summer 2013
Gucci
10.1996 Gucci (Gucci)
Starting from Gucci, people feel a sense of modern luxury brands. Can do the traditional black sexy, often get inspiration from the men’s, Chinese women’s first taste of “dead” beauty.
Christian Dior
11.1997 Christian Dior (Christian-Dior)
Regardless of when Mr Dior knife cut the skirt to the knee-length, is that today’s “poison” perfume, free spirit of the brand, lets see more luxury brand ladies love, they have entered into the pursuit of individual consumption.
Hermes
12.1997 Hermes Hermes
It came to China very early, but now there are just a few points. But when people understand it more than 160 years of history “in luxurious luxury” status, no one would want to have it to prove their quality.
Giorgio Armani
13.1998-Giorgio Armani George Armani
When the clock of history in 1998, people wearing requirements up to a new height. Elegant and subtle, generous and simple, well-made, becomes the authentic Italy brands conquer the desire for living people died ACE. Everybody knows that, “when you don’t know what to wear when wearing Armani can’t go wrong! ”。
Versace
14.2 years Versace Versace
At the Versace for more than 10 years after the assassination, and its founder as the legend brand finally came to China. But she came a bit late, this time China has too many luxury brands. But it also is a powerful strength of segmentation on China’s market.
Shanghai Tang
15.2 on Shanghai Tang Beach
First international luxury group of Chinese domestic brands. When fashion won over the whole of China in the West, it provides a Chinese international fashion, attended by thousands of women wear cheongsam again on various occasions.
Tiffany
16.2001 Tiffany Tiffany
Can be sure of is that while Tiffany was only officially arrived in China in 2001, but Audrey Hepburn elegance of life, many Chinese women want to experience by the brand.
Valentino
17. in 2005, Valentino (Valentino)
2005 Valentino opened its first store in Beijing Oriental Plaza, people really see Italy national treasure-level designer’s strength. For many years for a variety of “Valentino” obsession, is looking for his shadow.
Prada
18.2006 Prada Prada
Movie the Devil Wears Prada, Prada fashion Kingdom authority, choice, more Chinese FANS explore secret fashion without the fashion brand.
Zara
19.2006 Zara
It can be provided to you in the fastest speed is popular in the world of fashion, and the price is cheap. In 2006 China’s vast fashion fans flock to the brand.
H & M
20.2007 h and m
Some say has the h and m, why go to ZARA? Though extreme, but tell the h and m’s features: the same rapid fashion, but at lower prices than local brands. This ZARA nemesis again fast, cheap and fashion sales boom in China.
ValentinoBurberryChanel Marilyn Monroe Audrey Hepburn VersacePRADA international brand Valentino
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